Essay on Google Inc, in China - 7565 Words

Case Study Analysis Template Analyst’s Name:  ¶ Levi Mohorich Date:  ¶ 2/23/14 Case Study Name:  ¶ Google, Inc., in China I. The Pre-Analysis: A. Perspective: 1. Author’s Perspective. Describe the perspective of the author(s) of the case study and possible biases of the author(s):  ¶ The case was wrote by Kirsten E. Martin, the Assistant Professor of Business Administration at George Washington University, School of Business. She has her Ph.D. from Darden Graduate School of Business, University of Virginia. Her main research interests are business ethics, privacy, technology and stakeholder theory. It might be possible that she is biased towards China for their privacy restrictions and†¦show more content†¦I will also bracket my little knowledge of China’s restriction on social media that could cause me to be biased towards them. II. The Situation: C. Facts. List the facts relevant to the issue(s) identified: *  ¶ Google, Inc. was founded by Larry Page and Sergey Brin (which remained private until 2004) * Page and Brin did this while at Stanford as graduate students. * Google’s PageRank technology â€Å"measures the importance of different Wed pages by solving an equation with more than 500 million variables and 2 billion terms.† * Google’s Corporate Ethos/Motto * In 2004, Brin and Page wrote a founders’ letter. It stated, â€Å"Don’t be evil. We believe strongly that in the long term, we will be better served—as shareholders and in all other ways—by a company that does good things for the world even if we forgo some short-term gains. This is an important aspect of our culture and is broadly shared within the company.† * The company’s focus on the user influenced most of its decisions. * It refused to make any changes that did not offer some kind of benefit to its users. * In 2005, Google had a positive cash flow o f $3.45 billion and starting in 2006, was generating more than $1 billion in cash every quarter. * Google had revenue of $6.14 billion and a net profit margin of 25.18%. * In 2006, Google launches aShow MoreRelatedGoogle Inc. in China Essay7722 Words   |  31 Pagesï » ¿Case Study Analysis Template1 Analyst’s Name:  ¶ Date:  ¶ Case Study Name:  ¶Google Inc., in China I. The Pre-Analysis: A. Perspective: A.1. Describe the perspective2 of the author(s) of the case study and the possible biases that might result from that perspective:  ¶ The case study is titled Google Inc., In china, written by Kirsten E. Martin for the Business Roundtable Institute for Corporate Ethics. Kirsten Martin is the Assistant Professor of Business and EconomicsRead MoreGoogle, Inc. And The Chinese International Gateway Internet Service Providers Essay957 Words   |  4 PagesIntroduction Google, Inc. started service in China through Google.com, a version of its homepage in Chinese language. Although it is operated outside the country, the search results of search requests from China are monitored and filtered by the Chinese international gateway Internet service providers (ISP). Two years after the start of service in China, Google.com was down for two weeks and was slow and unreliable after reinstatement. As a result, Google, Inc. was losing market share in China. With theRead MoreThe For Maximize Your Earnings Are Alphabet Inc.1066 Words   |  5 Pagesare Alphabet Inc. (Google), The Hershey Company and Costco Wholesale Corporation. â€Å"Alphabet Inc., through its subsidiaries, provides online advertising services in the United States, the United Kingdom, and rest of the world. 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